Max Graf - Film, Fotografie, Grafikdesign & Illustration

We’re on it!

Some projects become long-term collaborations.

Koenig & Bauer is one of those. After several years working in their marketing team, I’m now working with them again as a freelance creative, creating photography, films, event coverage and all kinds of content along the way.

Having been part of the company from the inside, I know the people, the products and the stories behind the brand. It makes it especially enjoyable to come back for new projects and approach them from a slightly different perspective.

From big international events to smaller stories and everything in between, these are some of the projects we’ve created together.

Some projects are simply great to work on. This was one of them.

Together with Paul, we created a recruitment film that feels less like traditional corporate communication and more like a genuine portrait of a person with ambition, passion and a story to tell.

For me, that's where employer branding becomes interesting: not just showing a workplace, but creating something people actually want to watch and remember.

The shoot was a lot of fun, and this definitely won't be the last time Paul and I work together.

Two printing technologies. Two very different approaches. One final result.

For Koenig & Bauer, I created a film that brings these differences to life and shows how two machines can arrive at the same printed result in completely different ways.

A great example of how film can make technical differences tangible, visual and easy to understand.

Technical products and processes can be difficult to explain. Good motion design can make them feel surprisingly simple.

For this project, I created an animated explainer video in After Effects to introduce Koenig & Bauer's energy management system and its applications within the printing and packaging industry.

A project that combined clean design, animation and technical storytelling to turn a complex subject into something clear, engaging and easy to understand.

How do you turn a new corporate strategy into something people can see and feel?

For the 2026 Annual General Meeting, I created this animated intro film to introduce Koenig & Bauer's new strategy, IMPACT, and set the visual tone for the event.